Portfolio

Cocoon

Branding/Awareness Campaign

Cocoon is a non-profit organization that offers information, resources, and support to people suffering from depression and anxiety disorders. We promote encouragement, understanding, and want to let people know they are not alone on their path to mental wellness.

Each year over 40 million Americans will suffer with an anxiety disorder. Over 20 million will suffer from some type of depressive illness.

Project Goals:

• Promote understanding of the disorders.
• Eliminate stigma associated with mental health.
• Provide a sense of empowerment, connection, safety, security, honesty, openess, and trustworthiness.
• Make the information relatable so people can feel comfortable talking about it and seek help if needed.
• Get people motivated and interested in learning more about mental health so they will visit the website for information.
• Fundraise to be able to afford promotional material to raise awareness.

Inspiration for the name Cocoon and the logo:

• Science & Nature
• Transformation
• Appearing to be fragile, but actually strong as it goes through it’s physical change.
• Relabeling and transforming views